“I am glad that I paid so little attention to good advice; had I abided by it I might have been saved from some of my most valuable mistakes” – Edna St. Vincent Millay.

Advice is plentiful and often freely given.

At Ultima Realty we value evidence based research which is used to underpin our qualified, clear and concise advice. We take the time to explain our assumptions and conclusions.


Comparative Market Assessment is the most common method that Real Estate Practitioners use to determine the sales or rental value of a property. This process involved identifying similar properties or attributes of properties and comparing known values to ‘appraise’ the property’s value. Primary factors typically include;

  • Current Market sentiment
  • Location
  • Land and Building Size
  • Style, Age and Design

Marketing Plans

Residential and Commercial Properties are essentially marketed using a selection of the same channels. These include;

  • Signage
  • Internet and electronic/social media
  • Print advertising
  • Direct campaigns to industry or personal data-bases
  • Targeted searches

At Ultima Realty we will develop a package that maximises your exposure and minimises your costs. For example, if you have a property to lease in a cul-de-sac we may suggest that you save the cost of a street sign be saved and instead spend money on professional photography and internet advertising.

General Industry Information

The last 10 years (2007-2017) in WA has seen the property market move from a strong seller’s market with a shortage of land, housing and industrial land to a strong buyer’s market with high vacancies, reducing rents and increasing timeframes to sell housing.

The market does change and sectors within the market may be performing differently at the same time. At Ultima Realty, we remain up to date with the Perth market and incorporate this knowledge into our proposals.

“As investors with 4 properties, we have found Mike to be generous with his time and the provider of first class advice” – RW & S Baker